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Google Analytics is a free service from google that help you finding the details such as you how people are finding site, how they exploring it, and how you can enhance their experience. With this information, you can improve your return on investments, increase the conversions, and make more money on the web. Web analytics or Google Analytics is not just a tool for measuring website traffic but can be used as a tool for market research and business research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information popularity trends which is useful for market research. Google web analytics helps a person sitting at Bangalore can get the details about the visitor to his site from every part of the world.
There are two categories of Google Analytics/web analytics:
- on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.
Google web analytics services can be used very efficiently to have the competitive advantage over others , as the Google analysis report tells a lot many hidden data that could not have been available other wise.There are many service providers of Google web analytics in Bangalore , hence care should be given with the proficiency of the service provider chosen.